From Shark Tank startups to Fortune 100 brands. National non-profits to celebrity-filled conferences. IPOs to multi-generation family businesses.
Every company we work with all has their own distinct personality, story, values and goals. What
they all share? Leaders with the vision and courage to lean into pivotal inflection points.
What We Do.
We ask big questions and push comfort zones. Craft stories and touch nerves. Mine data for diamonds. We establish standards. Foster conversations and communities. We ruminate and ideate. We sweat the details. We earn trust.
Andy Goldenberg
Andy Goldenberg
Founder, President, Head of Strategy + Messaging
Psych major. Wordsmith. Guitar geek. Devoted Philly sports sufferer (esp. hockey). Fummer / Dip. Ogilvy disciple. Recovering helicopter dad. Accidental entrepreneur.
Andy started Brandlift after 14 years on the telecom rollercoaster – perhaps the perfect sandbox to learn branding and communications. Since going off on his own, he’s thrived in the trenches as a trusted guide and creative spark for dozens of diverse leaders: CEOs and founders, directors and investors, managing partners, authors and educators, technologists, activists and philanthropists, media personalities, and so on.
Favorite compliment over the years? “You helped me see my business in an entirely new way.”
Kelly Goldenberg
Kelly Goldenberg
EVP, Head of Media + Insights
Numbers nerd. NY native and ad vet. Volunteer. Green thumb. Supermom. Closet crafter. Jeep lover. Media maven.
Kelly’s big break was a summer job interview at Grey Advertising that turned into a full-time media gig right out of college. More than a quarter century later, she’s built a résumé of agencies and brands that’d make her legendary Grey boss proud. As the mastermind of the Planet Fitness NYE Times Square takeover, TD Bank’s historic Obama victory newspaper wrapper, and hundreds of other bold, needle-moving campaigns, she’s one of the Philly ad scene’s most respected media minds.
Just don’t tell her media is left-brain only; she brings the creativity as well as any writer or designer.
Cliff Humphreys
Cliff Humphreys
Design Director
Angler. Visual Communicator. Illvibe Collective co-founder. Font guru. Pickup owner. Shutterbug. Philly native, NC transplant. Strong hat game.
Cliff’s curiosity makes him a sponge for design and creative inspo. Educated in Graphic Design as the launch pad for two decades of crafting visuals and messaging to move a wide range of B2B and B2C audiences. From foundational identity, and web design, to tactical video, social media and advertising, Cliff helps brands define their unique voice and visual language, creating with meaning and purpose aligned with marketing and business objectives.
Cliff subscribes to the simple philosophy that effective design amplifies the intersection of visual, verbal and interactive communication.